Legal

MUADesk Privacy

Last updated: 3 September 2026

MUADesk is a quoting and scheduling tool for self-employed makeup artists. It runs entirely on your phone. There is no account, no sign-in, and no MUADesk server.

We — Qualia Labs Limited, the developer of MUADesk — never receive your data. We cannot see your clients, your prices, or your bookings, because none of it is ever sent to us.

What MUADesk stores on your phone

All of the following is held in a database on your device only:

• Your business setup — home postcode, working hours, deposit percentage, mileage rate, free travel radius, buffer and setup times, currency, and your business name, contact detail and social handle
• Your price list — service names, categories, durations and prices
• Your jobs — client name, date, services booked, the quote, any adjustments, deposit and payment status, and booking notes
• Travel results — postcode pairs with the drive time and mileage found for them

This data stays on your phone until you delete it. Archived jobs are cleared automatically after the number of days you choose in Settings. Deleting the app removes everything; because nothing is backed up to us, it cannot be recovered.

The data you hold about your clients

MUADesk keeps personal data about the people you work for: their name, the full postcode of the job, the door or flat number if you add one, the date and time, any guest names you record against a face, and what they have paid or still owe.

Under UK data protection law you are the data controller for that information, not us. Qualia Labs Limited never receives it — it never leaves your device on its way to us, because there is nowhere on our side for it to go. What that means in practice is that answering a client who asks what you hold about them, or who asks you to delete it, is your responsibility.

Two things you should know so you can answer honestly:

• Job postcodes and venue names are sent to Mapbox to work out drive times. Client names are not.
• If you turn on calendar sync, the client's name and address are written into whichever calendar you pick. Choose a Google, Apple or Microsoft calendar and that copy syncs to their servers under your own account.

MUADesk is built to hold less over time, in two different ways.

Enquiries that came to nothing are deleted. A dead enquiry or a tentative job that went quiet is removed outright after a period you choose in Settings. Anything with money against it — a deposit taken, a refund given — is never swept this way, at any setting, because that is a financial record.

Jobs that did happen lose their identity but keep their money. HMRC asks sole traders to keep records for five years past the 31 January filing deadline for the tax year a job falls in. On 1 February the day after that window closes, MUADesk strips the client's name, the postcode, the door number and any guest names from the job, leaving the money and the work behind. This is automatic and not something you set — it follows the tax year, not a preference.

Cancelling a job archives it rather than deleting it, so the money record survives. Archived jobs where no money changed hands are cleared on the schedule you choose in Settings. Uninstalling MUADesk deletes everything.

What leaves your phone

Travel times and postcode lookup (Mapbox). When MUADesk works out a drive time, suggests a postcode, or estimates travel to a venue, it sends the following to Mapbox, our mapping provider:

• the complete postcodes involved (your home postcode and the job's postcode)
• the venue or place name, when you have pasted an enquiry that mentions one
• your GPS coordinates, only if you tap “Use my location” during setup

MUADesk does not send Mapbox your client names, your prices, your quotes, your notes, or the full text of any enquiry you paste in. When you paste an enquiry, only the place name is extracted and looked up.

Mapbox processes this to return a drive time and distance. Their handling of it is covered by the Mapbox privacy policy.

If travel lookup is unavailable, MUADesk still works — you enter travel time by hand and nothing leaves your phone at all.

Your phone calendar. If you allow calendar access, MUADesk writes your jobs into a calendar you pick, including the job title, times, location and notes. It reads only the list of your calendars and the events it created itself — it never opens or reads your other events. If the calendar you pick belongs to a Google, Apple or Microsoft account, that provider syncs the events under your own account and their privacy policy applies to that copy. Choosing an on-device calendar keeps it local.

If you tell us why you’re not renewing. When your plan is ending and you tap “Not interested in renewal”, MUADesk offers an optional one-tap reason. If you tap Submit, we receive your answer — plus your contact detail, only if you have switched on “OK to check in with me later”. It is delivered through our website host (Netlify) and read only by us. Tapping Skip sends nothing.

If you switch off renewal reminders (our exit form). When you turn off the reminders about renewing your MUADesk period, the app offers a one-tap reason (off season, taking a break, using something else, too expensive, not doing makeup any more) and an optional switch to let us check in with you later, with a box for how to reach you. Only if you tap Submit, the reason you chose and the contact you typed are sent to us through a form service (Netlify) on our website. Skip sends nothing. We use the reason to understand why people stop, and the contact only to get in touch with you once, if you asked us to. Nothing from your diary, price list or client records is included. Email hello@qualiastudios.com if you want that submission deleted.

Nothing else. Beyond the mapping lookups and the exit form above, MUADesk contains no analytics, no advertising, no tracking, and no other third-party services. Google Play collects its own crash and install statistics for any app installed from the Play Store; that is Google's collection, governed by Google's privacy policy, and it does not include your MUADesk data.

Permissions and why

• Location — one reading, to find your home postcode during setup. Optional: type it instead.
• Calendar — to add and update your jobs in a calendar you choose. Optional: skippable.
• Notifications — local reminders of when to leave for a job. Optional.

Notifications are scheduled on your phone. No push service is used and no message passes through us.

Deleting your data

• Everything in the app. MUADesk holds your jobs, prices and settings on your phone only. Uninstall the app and all of it is gone; there is no copy on any server of ours to ask us about.
• An exit-form submission. If you sent us a reason and a contact when you switched off renewal reminders, email hello@qualiastudios.com from that contact and we will delete the submission within 30 days.
• Mapbox lookups. Postcodes and venue names sent to Mapbox for drive times are covered by the Mapbox privacy policy. Contact us and we will help you raise a request with them.

Your rights

Under UK data protection law you have rights over your personal data. Because your MUADesk data is held on your own device rather than by us, you exercise those rights directly: you can view, correct and cancel any job, and edit or delete any price or setting in the app, and uninstalling MUADesk erases the lot. If you sent us an exit-form submission, email hello@qualiastudios.com and we will delete it.

For the postcode and venue lookups handled by Mapbox, contact us and we will help you raise a request with them.

Children

MUADesk is a tool for working professionals and is not directed at anyone under 18.

Changes

If this policy changes we will update this page and the date at the top. Material changes will be noted in the app's release notes.

Contact

Questions about this policy or your data: Qualia Labs Limited, 128 City Road, London EC1V 2NX, or hello@qualiastudios.com.